The Top 10 Most Popular Litmus Blog Posts of 2017

Keeping up with the email marketing industry can be hard. This year alone, there were enough trends, email hacks, and observations for us to write over 170 posts on the Litmus Blog. To make sure you aren’t missing out on our best content, we’re rounding up our top 10 most popular Litmus blog posts of the year.

Email Design Podcast #84: Litmus Community Q&A Rapid Fire

In the 84th episode of The Email Design Podcast, Kevin Mandeville answers recent questions from the Litmus Community in a rapid fire format, including topics on recent changes to Gmail symbols, CSS targeting for Gmail, hiding content in Outlook, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.

Best Practices for Plain-Text Emails + A Look at Why They’re Important

Plain text emails are just that—plain text. While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. In this post, we’ll give plain text emails the attention they deserve—focusing on why they’re important, how to properly build them, and we’ll provide plenty of examples along the way.

20 Things Successful Email Marketing Programs Do

20 Things Successful Email Marketing Programs Do

It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…

You’re an Email Beginner? Don’t Panic

If you’re a novice email developer or marketer feeling like you’re the only one in the world who fell into this job without having a clue, let us tell you: You’re not. Find out the daunting stories of how our Litmus Live 2017 speakers got their starts in email, how to fake it until you make it, and some resources to help get started.